CRM Lead

About this role

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of players across the globe. Headquartered in Tel Aviv. We’re looking for a hands-on CRM Lead to own retention strategy and campaign execution across our game portfolio. In this role, you’ll plan push and email journeys, partner with Social for true 360° campaigns and leverage AI tools to automate operations and drive continuous growth. Responsibilities * Own and continuously evolve the CRM strategy, ensuring every campaign directly drives player engagement, retention, and revenue. * Plan, execute, and optimize multi-channel push and email funnels across the entire player lifecycle. * Partner closely with Social, Monetization, and Product teams to drive 360° cross-channel campaigns, delivering an integrated player experience with clear performance lift. * Build dashboards and performance reports that transform raw campaign data into actionable strategic insights. * Lead continuous A/B testing on messaging, timing and segmentation, turning top performing experiments into scalable, repeatable playbooks. * Leverage modern AI tools to automate campaign briefs, copy/art variations, QA, and reporting, shifting time from operational execution to strategy. * Take full ownership of key performance metrics, consistently lifting engagement and retention above benchmarks. Requirements * 2+ years in CRM, marketing automation, or lifecycle marketing. * Hands-on experience with leading CRM platforms (e.g., Braze, OneSignal, or similar). * Practical experience using AI tools to streamline workflows, such as copywriting, report generation, or briefing automation. * Strong communication skills and experience working with multiple stakeholders and cross functional teams. * Strong analytical skills with a proven ability to work with complex datasets and turn numbers into strategic decisions. * A proactive, results-driven mindset with demonstrated experience owning projects end to end. * Full professional proficiency in English (written and spoken). * Experience in Gaming or B2C mobile apps - Advantage #LI-Hybrid