Head of Publishing, Shooters China

About this role

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Head of Publishing, Shooters China will be responsible for EA shooter franchise publishing in the market. You will use market information and intelligence to provide feedbacks and suggestions to franchise. You will also manage publishing partner in the market to improve performances. You will manage Go To Market and Goals to the franchises. You will report to General Manager of EA Publishing China. Market & Product Research You will monitor China and global FPS game market trends, focusing on core player demands, monetization models, and competitive landscape. This includes tracking trends across sub-genres like tactical shooters, hero shooters, and battle royales. You will analyze genre evolution paths of leading FPS franchises. Additionally, you will track gameplay improvement trends in both global and Chinese markets. Product Strategy Development You will deconstruct core game loops, meta systems and player retention mechanisms of successful FPS titles for us. You will develop FPS-specific product evaluation frameworks and localization best practices for us. You will manage in market local research, suggestions and learning cycles, to recommend and suggest adjustments to the franchise. Cross-regional Coordination You will lead agreement between global development and China publishing teams You will manage localization processes including cultural adaptation Data-driven Decision Making You will integrate market data, operational metrics and competitor intelligence You will establish product health monitoring systems Executive Reporting You will produce professional research reports and presentations You will present recommendations to senior leadership Qualifications: * 8+ years in the game industry with proven experience in FPS game publishing in China * Deep and demonstrated understanding of renowned FPS games. This understanding covers their gameplay mechanics, esports ecosystems, community culture, and global market performance. Additionally, hands-on experience operating at least one well-known international IP FPS game. * Experience working in multinational game companies is preferred. We require an in-depth understanding of the China FPS game market, including knowledge of player demographics, regulatory environment, competitive dynamics, and preferences. * Excellent communication and collaboration skills * Native Chinese and fluent business English About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.