Business Analyst

About this role

About Team Liquid Team Liquid began as a StarCraft clan in 2000 and grew into a global esports and gaming organization. At our heart, we're still a community of people who love competitive gaming. Our main quest is to forge a global fandom that celebrates creativity, mastery and kindness. Across our teams, creators, content and Liquipedia, we bring people closer to the games they love. That takes colleagues with different skills, perspectives and backgrounds, working together across countries and disciplines. Joining Team Liquid means helping shape what comes next. We value people who take ownership, stay curious and support those around them, and who care about how we succeed together. About the Team Team Liquid's Commercial team helps grow our business by connecting brands with our teams, players, creators, and global community. The team works across Sales & Partnerships, Experiential & Activation, Business Intelligence, and Business Development to create opportunities for partners and support Team Liquid's commercial growth. Within Business Intelligence, that means helping teams across the organization make better decisions by turning data into meaningful insights. From measuring campaign and partnership performance to building reporting tools and improving how information is collected and shared, the team helps people understand what's working, identify opportunities, and make more informed decisions. The Role As a Business Analyst at Team Liquid, you'll help teams across the organization make better, data-informed decisions through reporting, analysis, and actionable insights. You'll work closely with teams across Sales & Partnerships, Talent Management, Athletics, Social Media, and our executive team to track performance, analyze data, and support business decisions. From establishing KPIs, CPMs, media value forecasts, and other performance targets to measuring the impact of projects and campaigns, you'll help teams understand performance and identify opportunities for improvement. This is a role that combines data analysis, reporting, and process improvement. You'll develop dashboards, automate reporting and workflows, and identify opportunities to use new tools and technologies, including AI, to improve how data is collected, managed, and used across the organization. You'll also proactively identify opportunities to improve data practices and communicate insights and recommendations to stakeholders. What You'll Own * Maintain tracking and measurement systems across partners and projects, ensuring relevant accounts, platforms, posts, videos, and other assets are actively monitored. * Create reports tailored to project and campaign KPIs, and continuously improve reporting processes with a focus on automation and efficiency. * Support teams with ad hoc data requests, such as information on past work or consumer insights, and provide actionable recommendations from planning through post-mortem stages. * Develop tools that make information easier to access and understand, including dashboards, web tools, and automated scripts. * Analyze micro- and macro-trends across the esports industry and communicate relevant findings to teams across the organization. * Improve and iterate on existing processes using new tools and technologies, including AI. * Contribute to the strategic direction of major campaigns by identifying learnings from previous initiatives and translating them into actionable insights. * Advise teams on key measurement and target-setting exercises, including KPIs, CPMs, media value forecasts, deliverable targets, and campaign goals. * Assist in developing and maintaining internal data repositories and managing data cleanliness and flow. AI Fluency at Team Liquid Using AI thoughtfully is an expectation across Team Liquid, including in non-technical roles. We’re looking for people who explore how these tools can improve their work, test ideas and share what they learn with their teams. In this role, that could include: * Using approved AI tools, including Gemini and Claude, to support data analysis, reporting, and the identification of trends and actionable insights. * Using AI to develop and improve dashboards, scripts, and automated workflows that make data and reporting more accessible and efficient. * Exploring ways to improve data collection, measurement, and reporting processes while protecting confidential company, player, and partner information. You don’t need to be an AI expert on day one. We do expect a willingness to learn, experiment and build confidence. Just as important is knowing how to check outputs, protect confidential information and recognize when human judgment is essential. What You Bring You have: * A bachelor’s degree in Business Management, Business Analytics, Data Science, Information Management, Economics, or a related field. * 1+ years of experience working in esports, gaming, streaming, or digital media. * Familiarity with data types and sources relevant to esports, including social media, streaming, and media value data. * Experience creating reports and presenting insights for executive, internal, and external partner audiences. * Strong knowledge of the gaming and esports ecosystem, including esports tournaments, streaming, social media, influencer marketing, and event management. * Ability to use AI tools, such as Claude or similar platforms, to create tools, scripts, or other solutions that automate or improve workflows. * Ability and willingness to learn new tools, platforms, APIs, and standards that support Team Liquid’s data ecosystem. * Proficiency with Google Workspace and Microsoft Office. * Excellent verbal and written communication skills. * Fluency in English. * Ability to work independently and collaboratively depending on project needs. Bonus Points It would be great if you also have: * Experience with sponsorship measurement, including brand lift studies and media value measurement. * Experience using AI tools to develop efficient process solutions, including automation scripts and API-based workflows. * Familiarity with Team Liquid’s existing sponsors and the types of KPIs used to measure partnership performance. * Experience with Google Apps Script, Python, or Google Cloud. * Strong creative problem-solving skills, particularly when identifying opportunities to improve processes and workflows. * Availability during US or EU business hours. Our Values in Action Team Liquid runs on six values. They're not posters on a wall, they're how we hire, promote, and work every day. * Integrity: We do the right thing, even when it isn't easy or convenient. * Humility: Empathy, listening, and respect matter more than being right. * Pursuing Excellence: We treat self-improvement as a never-ending journey, not a destination. * Curiosity: We have an insatiable thirst to understand ourselves and the world, including the new tools reshaping how we work. This is where our AI Fluency expectation comes from — we believe curious people build the future faster. * Authenticity: We welcome who you are, as you are. There's no pressure to fit in. * Inclusivity: We work to be an equalizing force that humanizes differences and builds safer communities. Life at Team Liquid Across every Team Liquid office, you'll get: * Game Day, once a quarter — the whole office pauses to play games together and enjoy some friendly competition. * In-house chefs at every facility, serving two meals a day. * Three extra global holidays — one for each continent we operate on, celebrating our global presence. We're looking for people who are genuinely excited to build this with us, not just fill a seat. If you need a reasonable accommodation at any point in the application or interview process, reach out to HR@teamliquid.com. We'll work with you to make it right. Equal Opportunity Employer Team Liquid is an equal opportunity employer. We view everyone as an individual, and we know inclusion means more than diversity — it means belonging. We celebrate what makes each of us unique; it's a core part of what makes us good at what we do. Agencies: Team Liquid does not accept unsolicited resumes from agencies and is not responsible for any fees related to unsolicited candidates. This is a position with a PJ (Pessoa Jurídica) type of contract.