Mobile User Acquisition Manager

About this role

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv. As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team. Responsibilities * Acquire new and high-quality players for our games in an efficient and profitable manner. * Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls. * Build strategic relationships with key acquisition partners, and ad networks. * Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning. * Manage fast-paced performance marketing projects under tight schedules and budget constraints. * Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D. * Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency. Requirements * 2 + years in mobile user acquisition and ad buying analysis experience at scale * Campaign management on self-served platforms - a Must * Highly analytical and technical: Understands components of ad calls across various channels * Ability to manipulate and analyze large quantities of data and present it in reports * Deep understanding of mobile attribution * Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools * Ability to take on multiple projects at the same time * Strong organizational, analytical, presentation and problem solving skills * Profound knowledge of MS-Office Products (Excel in particular) * Fluent English - verbal and written Advantage * Bsc in Industrial Engineering, Economics, Statistics or similar field. #LI-Hybrid